Annie Barrett, the Vice President of Marketing at Adidas Originals, is a testament to the power of a "say yes" attitude in the corporate world. Her journey began with a simple yet powerful decision to take on a role in customer service in Portland, Oregon, despite no openings in marketing. This decision, driven by her desire to prove herself, set her on a path of continuous growth and learning.
Barrett's approach to career progression is unique. Instead of solely focusing on vertical advancement, she embraces opportunities that offer a broader range of experiences and learning. This mindset has led her to work in various locations, including the United Kingdom, United States, and Germany, and now she commutes from her home in Amsterdam. Her ability to say yes to new challenges has not only expanded her skill set but has also opened doors to leadership roles and mentorship opportunities.
One of the key moments in Barrett's career was when her manager recommended her for the customer service role in Portland. This act of selflessness set a precedent for the type of leader she aspires to be. Today, she actively pays it forward through formal internal mentoring programs and by being an open and approachable figure for anyone seeking guidance.
Barrett's leadership style is characterized by a balance between pushing the brand and business forward and being empathetic and warm. She believes that creating an environment where people feel comfortable having conversations, whether confidential or casual, is essential for fostering a positive and productive work culture. This approach has likely contributed to her success in building strong relationships and inspiring those around her.
The "Women Who Rock" special section in the June 1 print issue of FN recognized Barrett's achievements and impact. Her story serves as an inspiration to women in leadership roles, highlighting the importance of a proactive and open mindset in career development. By embracing opportunities and mentoring others, Barrett exemplifies how a "say yes" attitude can lead to personal and professional growth, making her a true role model for aspiring leaders.
